Roundglass Living

01 —The Challenge
Roundglass Living is a wellbeing platform that helps people sleep more, stress less, and build healthier daily habits through meditation, breathwork, yoga, movement, and nutrition, all backed by science and personalized to each user. The product lives as both a native app and a content-rich marketing site.

The design challenge is that it doesn't just serve one audience. It serves four. The consumer-facing homepage and content pages speak to individuals looking for a personal wellness companion. Then there are three dedicated B2B verticals: Workplace, School, and Sports teams, each with its own landing page, language, and content strategy, but all built on the same design system. As the senior designer working directly under our Design Lead, I'm responsible for designing across all of these surfaces, making sure an HR director evaluating the workplace program, a school administrator exploring student wellness, and a sports coach looking at team performance all feel like the product was built for them.

01 — Consumer Website
The consumer-facing site leads with warmth and personal transformation. The tone is inviting, not clinical. It needs to feel like a friend recommending something that actually worked, not a product pitch. I designed the landing experience, content pages, and conversion flows to guide individual users from curiosity to download without overwhelming them with features.

02 — B2B Verticals
Same product, different buyers. Living supports multiple B2B verticals. This case study focuses on Workplace, School, and Colleges because they are all accessible from the main marketing site’s navigation. Living also has a Sports vertical, but it lives on a separate, closely related website and is not covered here to keep the scope focused.

Each vertical has its own landing page tailored to a specific decision-maker. An HR director needs ROI and employee engagement data. A school administrator needs student wellness outcomes and age-appropriate programming. A college administrator needs campus-wide wellbeing initiatives and measurable student engagement.

All three pages follow a shared structure with a hero, program overview, outcomes, and CTA. The messaging, imagery, and proof points shift for each audience while the underlying design system stays consistent.

The consumer site says "this will change how you feel." The B2B pages say "this will change how your team performs," whether that team is an office, a classroom, or a locker room. Same product, same brand, four different conversations.

03 — Mobile Web
Most users discover Living on their phones first, so the mobile experience isn't a scaled-down desktop. It's the primary entry point. I designed the responsive behavior to prioritize readability, conversion, and the emotional warmth of the brand on smaller screens where every pixel of real estate counts.

04 — The App
The website gets people in the door. The app is where they stay. I helped simplify the Living platform from a sprawling content library into a guided daily plan. Personalized practices across meditation, breathwork, yoga, sleep, and nutrition, all backed by science. The redesign focused on reducing decision fatigue: instead of browsing hundreds of sessions, users get a curated plan that adapts to how they're feeling each day.

05 — B2B Product
The landing pages sell the program. The app is where individuals practice. But the B2B clients, the schools and HR teams, need their own tools to actually run and measure the thing. I designed a school portal that gives educators an alternate way to deliver Living content in a classroom setting, either alongside or instead of the app. And I designed an admin dashboard where program managers can track engagement data, participation trends, and wellness outcomes across their organization.

These are different design problems than marketing pages or consumer apps. The portal has to feel approachable enough for teachers to use daily without training. The dashboard has to surface complex data clearly enough that an HR director can pull a slide for their quarterly review in under two minutes. Both still need to feel like Living. Same brand, same system, even though the use case is completely different from someone doing a morning meditation.

06 — Email + Promotional
A product is only as good as the campaigns that keep users engaged and bring new ones in. I design email campaigns, promotional materials, and marketing assets that extend the Living brand beyond the app and website: onboarding sequences, re-engagement nudges, feature announcements, seasonal campaigns, and B2B program promos across all three verticals. Everything lives in the same design universe, so whether someone opens an email or lands on the site, it feels like the same conversation.

One product. Four audiences. A consumer app, a school portal, an admin dashboard, a marketing site, three B2B vertical landing pages, and the emails and campaigns that keep it all moving. From someone's morning meditation to an HR director's quarterly engagement report. All designed within the same system.