Saks Fifth Avenue

4K Carousel Riders
1K MasterCard Coins Redeemed on In-Store Purchases

How do you steal the show at NYFW? Make a larger-than-life luxury carousel.

The Saks Fifth Ave. Carousel was a dazzling and delightful luxury retail experience that allowed consumers to engage with the Saks brand in an exciting and eye-popping way. Our production team elegantly brought all of Saks’ main verticals to life, reimagining the traditional carousel horses as gigantic fashion pieces ranging from perfume bottles to sneakers and subway cars. In partnership with MasterCard, Saks offered carousel riders discounts on in-store purchases as the cherry on top of the ultimate New York City photo op.

The activation was a huge success. Thousands showed up to celebrate Saks’ anniversary by taking a ride on the on-of-a-kind carousel and funneled into the store to shop until they dropped.