Walmart Free Skate

3.5M Total Social Plays

781.5K Live Plays

2.7M VOD Plays

5m Social Streams

I created the brand identity for Walmart's "Free Skate" events—a roller disco-inspired back-to-school celebration our team brought to life across six cities. The events featured private roller rink takeovers with beauty stations, photo moments, and $50 gift card giveaways. We created over 500 assets for the campaign, from promotional materials to social content. The series culminated in an Atlanta finale with a live-streamed Willow Smith performance, blending self-expression and community into a memorable student experience.